First conceived by the artist as a love letter, this staircase represents the heartfelt anxieties of love and the enormity of trying to express this feeling: “I can’t just say ‘I love you’, it doesn’t mean anything. But I do want to tell everyone else. So I did.” The bubblegum pink that covers this stairwell resonates with contemporary pop culture and the saturation of pink as an aesthetic trope for youth, wealth and innocence online.

The work points to the infantilization of culture found in corporate marketing and the commodification of our nostalgia for adolescence. Materialising the logic of social media trends within a brutalist architecture, hi boo i love you nevertheless celebrates a candid and vulnerable experience of emotion that transcends the artificiality of the screen.

Simon Whybray (b. 1984, Milton Keynes) lives and works in London.

Simon Whybray is a British designer based in Los Angeles. According to Simon, being online all day has led his brain to rot. As a consequence, he is now a sought-after designer internationally renowned brands have instructed to teach them how to negotiate the online world.